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Affiliate Marketing: what is it, what are the benefits, and what are the most interesting?

Affiliate Marketing: what is it, what are the benefits, and what are the most interesting?

“Affiliate marketing is not a ‘push-button’ solution. It takes focus and commitment, and a certain choreography to make it happen the way you want it to.” – Pat Flynn, CEO of Flynndustries LLC

The incredible growth of digital commerce has opened up new methods of earning money online. Indeed, there are many sorts of monetization from digital, and among them, we find Affiliate Marketing. This is a method that is accessible to anyone, doesn’t need a follower base comparable to that of influencers, and might be easy to implement.

This method is still relatively unknown and little applied by retailers. Yet the advantages far outweigh the disadvantages, which is why we decided to list the ones we believe are the most attractive.

How does Affiliate Marketing work?

It is a kind of earning open to anyone who owns a Blog or Social Network and plans to sponsor a product or service. It involves a partnership with a precise site from which you get a link to sponsor on your channels. As a result of the sale made through this link, you will get a percentage for the sale that will not affect the final price for the user.

Affiliates then, by signing up for affiliate programs, obtain banner ads from companies and offer this content to their users, earning on each generated sale. A variation to the sale is that affiliates can earn even if the user does not buy, but simply releases their personal information such as name, email, or general contact info (phone numbers, etc.).

This method of earning money can be very profitable, and there are many people who decide to start this online business.

The advantages of Affiliate Marketing

Many are the advantages that can incentivize Affiliate Marketing, both on the side of companies and affiliates. One of them, which is common to both sides, is definitely the possible consistency between the promotion and the context. Those who decide to apply to an Affiliate Program and share a link to a product or service with their community do so because they are personally interested in what they are sponsoring. And in many cases are talking about that as a direct user, therefore there’s a kind of direct promotion.

On the other side, for the company that decides to activate a dedicated Affiliate Program the benefits are mostly in the economic gain and online visibility. The commission approach is also worthwhile, as it depends on the actual performance that has taken place. They won’t pay for no visibility or clicks on the Affiliate link!

In addition, this type of program allows the company to broaden its audience, being able to reach targets that perhaps were not originally valued, and thus increase its online reputation.

Affiliate Marketing Programs

As said, organizations that rely on this approach aspire to increase the visibility of the products and services that constitute their core business, as well as, of course, the brand.

To summarize, Affiliation is a structured and automated business arrangement through which sales are tracked and commissions are recognized. In order to accomplish this, one needs Affiliate Programs (or Networks).

There are dedicated platforms through which any company can make products/services available to a potentially infinite number of affiliates: anyone who wants to, can register with the platform, provide their details, and if approved receive resources such as links, banners, and other advertising formats.

Alternatively, the company can create its own Affiliate Program, often integrated into the chosen e-commerce system. There are several Apps that can integrate this type of program.

What are the Best Affiliate Programs?

If you have been interested in the affiliate world to boost your online income, then here are some tips to consider on the Best Affiliate Programs broken down by type of business.

GetResponse

Talking about email marketing, how could we not mention GetResponse?

But while its core business is undoubtedly outreach marketing, GetResponse also offers a landing page creation service, opt-in forms, webinar hosting, and many other marketing automation tools. 

The GetResponse Affiliate Program offers

  • a 33% recurring commission on the sale of plans ranging from a few dozen to over $1,000 per month
  • to earn a flat fee for each sale referred through the CJ Affiliate platform. The latter case has a limit on the duration of the affiliate links since the cookies (generated for conversion tracking) last only 30 days, instead of the 120 offered by the in-house program

HubSpot

HubSpot's mission is to support organizations to grow better with their business. Among the most celebrated CRM platforms, Hubspot provides thousands of companies with the tools they need to manage the customer experience.

As a HubSpot affiliate, you can choose between a recurring rate or a matching flat rate net of monthly commissions. In this regard, it’s important to keep in mind that this CRM plans range from a few hundred dollars to over thousands of dollars per month (and it is not uncommon for customers to purchase more than one product at a time!). 

Those who join HubSpot Affiliate Program gain access to an extensive creative inventory, including video demos, banners, and samples of copy, designed to support the affiliates as much as possible. In addition, you can develop a one-to-one relationship with other HubSpot's team of affiliates, whose members are all committed to helping you succeed.

If you have a large audience or want to monetize your content, our affiliate program is probably right for you.

Anywhere

My suggestion is to include additional info to this paragraph with your knowledge of the Anywhere affiliate!

What cannot be missing from the suite of services used by companies and distributed teams is a Project Management tool.

Anywhere allows you to plan and manage shared projects in your team, automating day-to-day tasks and enabling status monitoring. And as if that were not enough, this software also has on its side a considerable advantage for those who want to promote its benefits among their contacts.

The recipe of the Anywhere Affiliate Program is always the same: spread the work, refer customers, and get rewarded for that!

The process for joining is very straightforward. Just register to the platform, enter the required data (e.g. name, email, and preferred payout method), and then be enabled to proceed.

The benefit? Earning recurring commissions based on achieving certain goals such as registering for the platform, requesting a trial, or purchasing the service.

Conclusions

Having pointed out some of the Best Affiliate Programs, we highlight how this marketing approach is absolutely innovative. 

Affiliates, as "satellites" of companies, must attract new customers by choosing from the most profitable affiliate programs. In short, the rewards will depend strictly on the goals they are able to achieve!

Ready to take on the challenge of launching your first Affiliate Marketing Campaign?

Book a demo