Digital marketing is an ever-changing industry. The landscape of digital marketing has changed drastically in the last decade, and there are many new challenges for agencies to face. However, with this changing landscape comes opportunities as well. Here are three of the most significant issues faced by digital marketing agencies with possible solutions.
Resource utilization is perhaps the most important issue faced by digital marketing agencies. It's a tricky one because you want to use your resources effectively and efficiently, but it can be hard to do so when there are so many factors at play.
When working with digital marketing agencies, it's important that you don't let yourself get distracted from your mission by the minutiae of how things work. The best thing you can do here is to trust them—and always ask questions if something doesn't make sense or seems fishy (which happens sometimes).
Collaboration and communication
Collaboration and communication are two of the most important aspects of any digital marketing agency. If you don't have a good team, your clients will be disappointed. If you're working with a partner who doesn't listen to what you're saying or doesn't care about what's in their best interest (and theirs), chances are good that they won't be able to help your business grow as quickly as it could.
The easiest way to improve collaboration between partners is by creating an open communication channel, so everyone knows what each other is doing and why they're doing it—even if it means sharing information more often than once per month!
Anywhere really shines here; as with Anywhere Task management, you can see the current status of your overall project & individual tasks along with their statuses.
Personalization and Branding
The more personal and customized your business is, the more clients will feel like they're part of something bigger than just a transaction. If you want to build a truly successful brand over time, it's crucial to think about how your customers will respond to things like:
- The tone of voice in which you communicate with them (and on social media)
- How often they hear from you (and who they hear it from)
- What kinds of content do they see when they visit your site
- The kind of tools you use with them while managing their projects
Time management and time tracking
You must track how much time you spent on each project and how much each project has generated for your company. With this information, you can decide better what projects are worth investing in and which ones should be cut down or stopped altogether.
If you’re not tracking your time, how can you know if a project is worth the investment? You can’t! By tracking your time, you'll be able to see where it's being spent—and whether or not it's generating revenue. Then, when someone proposes a new project that may take up more of your time than expected, you'll have hard evidence to help determine whether or not it's worth pursuing.
One thing is clear: the digital marketer has to be a master of all the digital tools that are out there today. The problem with this is that many are very complex and require a lot of time and energy to master.
This is the reason we created Anywhere to be a simple yet effective Project Management tool for agencies.